Kabir's Tech Dives
I'm always fascinated by new technology, especially AI. One of my biggest regrets is not taking AI electives during my undergraduate years. Now, with consumer-grade AI everywhere, I’m constantly discovering compelling use cases far beyond typical ChatGPT sessions.
As a tech founder for over 22 years, focused on niche markets, and the author of several books on web programming, Linux security, and performance, I’ve experienced the good, bad, and ugly of technology from Silicon Valley to Asia.
In this podcast, I share what excites me about the future of tech, from everyday automation to product and service development, helping to make life more efficient and productive.
Please give it a listen!
Kabir's Tech Dives
📉 2024 Zero-Click Search Study: Google (US vs. EU)
SparkToro's 2024 Zero-Click Search Study analyzes Google search behavior in the US and EU using clickstream data from Datos. The study reveals that a majority of searches end without a click to the open web, with a significant portion of clicks directed to Google-owned properties. The report highlights that for every 1,000 searches, only around 360-374 clicks lead to external websites. Despite concerns about Google's dominance and the impact of AI Overviews, the study indicates Google's search market share remains strong, though traffic to the open web is decreasing. The research suggests that EU regulations may have had a small impact on curbing Google's self-preferencing compared to the US. Ultimately, the study underscores the challenges for web publishers in gaining traffic from Google search.
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